Global Events, One Platform
From fragmented systems to a scalable, personalized digital ecosystem: How K&C helped KNect365 scale with cloud, AI, and automation.
about KNect365
KNect365 (Informa Connect), a division of the global events leader Informa, organizes thousands of in-person and online events annually across 70+ countries. With millions of participants worldwide, the company needed a digital infrastructure capable of supporting a truly global, multi-format events and content business.
Service Provider
> 12.000 Employees
International
AWS, Amazon Cognito & more
40 Team member
project
The Challenge
- Platform Unification Unify all KNect365 events under a single, cloud-based e-commerce and content platform.
- Multi-Tenant Support Support multiple event brands in a multi-tenant white-label environment.
- Marketing Automation Integrate and automate marketing processes based on Big Data and AI-driven user profiling.
- Cloud Migration Relocate the full infrastructure to AWS and implement secure, scalable authentication via Amazon Cognito.
- Enterprise Scale Deliver an enterprise-grade platform that meets the demands of millions of global users.
Solution
- End-to-End Delivery K&C delivered end-to-end development of an enterprise platform.
- Unified Marketplace Multi-tenant, white-label architecture powering Informa’s entire event portfolio, with custom storefronts for each brand.
- AWS Migration Moved to AWS for scalability, performance, and secure identity control.
- AI Marketing Integration: Integrated external portals to aggregate anonymized user data, enabling AI-driven, personalized marketing.
- Third-Party Integrations Connected third-party systems and event portals for seamless data flow and operational consistency.
Success Story
What began as a digital unification initiative evolved into a powerful enterprise ecosystem supporting events, content, and marketing automation for millions of users. K&C successfully delivered a secure, cloud-native, AI-enhanced platform that personalizes user journeys at scale—across thousands of events and brands. The impact? A significant increase in sales, engagement, and operational efficiency, with KNect365 now well-positioned to drive future growth across digital and physical channels alike.
WHY K&C?
Enterprise Experience
Deep experience delivering complex, distributed systems for large-scale clients.
Full-Stack Expertise
From strategy and UI/UX to architecture, development, and DevOps—K&C handled it all.
Scalable Delivery Model
Agile project delivery that evolved as KNect365’s vision expanded.
About Krusche & Company
With over 25 years of experience, Krusche & Company (K&C) is a leading IT outsourcing provider, specializing in web and cloud technologies. Our team of 150+ IT experts operates from six offices worldwide, delivering top-notch services in UX/UI design, software development, cloud development, DevOps, quality assurance, agile project management, and cybersecurity.
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Frequently asked questions
Krusche & Company is an IT outsourcing company that supports their clients with their app & web development.
We go beyond outsourcing. For us the journey only starts when we have placed our people at your company. We also help you with topics like innovation, knowledge retention, cyber security, data privacy, and sustainability.
We are headquartered in Munich, but also have offices in Cracow, Sofia, Kyiv, Sulaimaniya and New Cairo.
As a German company we appreciate the importance of cyber security, data privacy and that every company or project has different requirements. To guarantee that we can comply with the strictest of requirements and also offer the best IT-professionals, we have our people spread across 3 different regions.
Working with a global workforce is not always easy: otherwise everyone would do it. As a German company, we understand your company’s culture and as an IT outsourcing company we also understand the cultures of the people we employ. This allows us to resolve any potential issues and make sure every one of our people can integrate easily into your company.
We offset our own greenhouse gas emissions, reduce waste and minimize the carbon footprint of our offices. This means that we are a sustainable partner that has a positive impact on your company’s sustainability efforts.