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The Platform Providing Event Organization

Technical enhancement of all aspects of the project

Introduction

Project background. KNect365 started in 2015, when the Informa group began designing and building a web portal for the sale and marketing of events produced by its Knowledge & Networking Division. This web portal was named „CORE“. A year later, the Informa group came to the K&C team for support with maintenance and further development of CORE.
KNect365 is the world’s largest events producer, with several thousand events annually welcoming 150,000 delegates in over 70 countries. Its leading events are complemented by year-round, multi-format content, networking opportunities, and capability-enhancing tools and programmes.
Before the CORE platform, KNect365’s event sites were hosted across different platforms. Uniting them into one platform allowed them to bring in more customers through digital channels.
Client’s request. The client needed to unite all KNect365 events under a single marketplace. The client needed a team of professionals who would be able to take over active support and further platform development.

The main project goal was to create a single e-commerce platform for all KNect365 events and marketing.

Key objectives

  • To provide effective platform support and ensure further successful development.
  • To evolve the system, introducing new technologies and improving every aspect of the product.
K&C was responsible for a full cycle of development, starting from product definition through UI/UX design and development.
“The K&C team started to work on a project with the goal of evolving IT architecture that would ignite further sustainable growth. Informa set us the goal to unite all of KNect365’s events within one platform. We were poised to work efficiently with no wasted effort. Thus, we focused on AWS services as the most effective solution. Today, KNect365 has a smoothly working platform that enables it to engage with its customers across multiple digital channels”
Boris Morachev photo
Boris Morachev
K&C Head of Operations

Solution

The K&C team developed technical solutions to make the client’s business idea work. We offered our improvements on:


Concept Solution

Integration of external services with e-commerce platform.

Back-end & authorisation.

We relocated the entire project to AWS. K&C relocated the authorisation service to Amazon Cognito. Simultaneously, we began to actively implement this authorisation in other projects to increase the number of users. In addition, we managed to integrate with a significant amount of external portals within the KNect365 space. This gave us the opportunity to get specific demographic and etymological data about them as well as trace their behaviour on the website.

In the future, we plan to operate almost all marketing activities automatically. Furthermore, we want to personalise the whole website portfolio to show the most relevant content for users.

Benefits

As of right now, our actions provided a strong base of development for the project. It is entirely ready for more significant future updates. Even now, a significant increase in sales and new business opportunities has been realized.

Value

A new cloud provider and automated marketing approach helped the project utilise the benefits of the trend of total digitalisation. This led to increased productivity, cost efficiency, competitiveness, and business success.

Results

After developing the project to the currently desired level, we managed to overcome the most challenging time – transferring the project. Now, we’re able to seamlessly keep the client's websites in a sustainable condition.
“We looked for a trustworthy development team, who could bring to life our bold ideas, for quite a while. When Informa and KNect365 first started to work with K&C, there was a lot to do. However, after a couple of months, the result was more than just good. The K&C team has met our expectations, considering their professional integrity, technical competence, drive, and readiness to achieve challenging tasks. And they did all of this on short notice. There is no hesitation from us in continuing our cooperation.”
Gareth Webber
Chief Technology Officer, KNect365

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