From Complexity to Clarity: Bold Solutions for Nestlé's Digital Challenges
Expertise in Drupal and Agile Team Dynamics Propel Nestlé to New Heights in Digital Marketing
about Nestlé
Nestlé is the world’s largest food and beverage company, owning hundreds of brands and sub-brands and thousands of products. Nestlé's brands are sold in tens of markets around the world, making it a global leader in the industry. The company is known for its commitment to quality, innovation, and sustainability, providing a wide range of products that cater to diverse consumer needs.
Food & beverage
> 275.000 Employees
International
Drupal, React, Twig, Vue.js & Co.
12 Team member
project
The Challenge
- Balancing Stakeholders Aligning brand preferences with corporate security, compliance, and commercial viability.
- Managing Scale Standardizing web and mobile apps while customizing for markets (languages, products, promotions, partners).
- Speed vs. Compliance Rapidly launching microsites and apps while meeting corporate security and compliance standards.
- Technical Complexity Developing and maintaining over 100 digital assets with unique requirements and customizations.
Solution
- Efficient Team K&C formed a nimble team of 15, scaling as needed.
- Reusable Modules Created top-notch Drupal modules for cost and time savings.
- Extensive Development Built 100+ Drupal-powered microsites and apps for Baby&Me, Wyeth, and NNI.
- Knowledge Transfer Enabled smooth transfer of skills and capacity between sub-teams.
Success Story
The K&C team successfully delivered and maintained over 100 digital assets for Nestlé across 50 markets. They achieved digital asset KPIs in the top 10% for all three brands, including security audit success and the number of digital asset launches per year. The team improved ticket resolution time for Baby&Me by 80% and invested in reusable Drupal modules for easier future maintenance. The success of their work led to the onboarding of two additional brands, Wyeth and NNI, expanding the team to 15 full-time members covering front end, back end, and QA, augmented by mobile development experts. The seamless integration of the Blue/Green Deployment strategy resulted in zero-downtime deployments, gradual traffic switching, and risk mitigation across more than 8 services, significantly enhancing the platform's reliability.
WHY K&C?
Expertise in Drupal
K&C's deep expertise in Drupal allowed them to create high-quality and reusable modules.
Efficient Team Structure
K&C's compact and highly efficient team structure ensured quick adaptation to Nestlé's needs and seamless collaboration with Nestlé's internal team.
Scalable Solutions
K&C's investment in reusable modules and efficient workflows provided scalable solutions that could be adapted across multiple brands and markets with high security standards.
About Krusche & Company
With over 25 years of experience, Krusche & Company (K&C) is a leading IT outsourcing provider, specializing in web and cloud technologies. Our team of 150+ IT experts operates from six offices worldwide, delivering top-notch services in UX/UI design, software development, cloud development, DevOps, quality assurance, agile project management, and cybersecurity.
Download Case Study as PDF
Do you want to know more or just get in touch?
Fill in the form below and we will get back to you within 24 hours.
"*" indicates required fields
Frequently asked questions
Krusche & Company is an IT outsourcing company that supports their clients with their app & web development.
We go beyond outsourcing. For us the journey only starts when we have placed our people at your company. We also help you with topics like innovation, knowledge retention, cyber security, data privacy, and sustainability.
We are headquartered in Munich, but also have offices in Cracow, Sofia, Kyiv, Sulaimaniya and New Cairo.
As a German company we appreciate the importance of cyber security, data privacy and that every company or project has different requirements. To guarantee that we can comply with the strictest of requirements and also offer the best IT-professionals, we have our people spread across 3 different regions.
Working with a global workforce is not always easy: otherwise everyone would do it. As a German company, we understand your company’s culture and as an IT outsourcing company we also understand the cultures of the people we employ. This allows us to resolve any potential issues and make sure every one of our people can integrate easily into your company.
We offset our own greenhouse gas emissions, reduce waste and minimize the carbon footprint of our offices. This means that we are a sustainable partner that has a positive impact on your company’s sustainability efforts.