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HYTE

Using mobile application to drive connection with house and techno music fans

About HYTE

HYTE is a global event series that hosts international DJ headliners, leading house and tech house artists, and various music labels and brands. The free spirited and crazy ethos of the early days of house and techno music run through all HYTE events, with a community vibe at the core of the parties.

Challenge

The HYTE philosophy says that the connection between performer and listener is key to the mood of the event, and HYTE events series allows that bond to not only exist, but thrive. The goal of HYTE is to build strong relationships with its customers not only via the unique settings for the events, but also through digital engagement.

Initially HYTE events were announced on the website www.hyte.net. With growing usage of mobile devices, HYTE realized the need of having mobile application to stay in touch with its customer’s audience and share exciting notifications about upcoming gatherings via an events calendar. This application should also have been the proof of concept for a bigger application.

Goals

HYTE mobile application was planned as a static, fast, and lightweight application for both iOS and Android operating systems.

The speed of application development was a critical factor for HYTE, and K&C was able to deliver the mobile solution and serve the needs of the client.

Solution

K&C developed a fast and lightweight HYTE app with an intuitive and seamless UI to enable HYTE connection with the customer’s loyal audience.

The app allows its users to register with their social media account, create a personal profile, and engage with other HYTE event fans. The Killer feature of this application is a Camera app with custom HYTE color filters and branding, that allows the making of great pictures and then shares them among all HYTE visitors, or to the social networks.

The main purpose for the application’s creation was to share information about upcoming events and make event bookings possible. The app shows the Line-up of the Events, Artists’ Information, and Information about the Venue. The user can not only see the location of the venue on the Event Map, but also get the Route to the central location.

Project Team

The core project team by K&C was composed of the following roles:
PM
Junior front-end developer
UX/UI designer

Technologies

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