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HYTE

Nutzung einer Mobil-Applikation, um die Beziehungen zwischen House- und Techno-Fans voranzubringen

Über HYTE

HYTE ist ein globaler Event-Service, der internationale DJ-Stars, führende House- und Techno-Künstler und verschiedene Musiklabels und Marken betreut. Der freigeistige und verrückte Ethos der frühen Tage bei der House- und Techno-Musik findet sich bei allen Events von HYTE wieder.

Heraus-
forderung

Die Philosophie von HYTE besagt, dass die Beziehung zwischen Performern und Publikum der Schlüssel. Das Ziel von HYTE besteht darin, eine enge Verbindung mit seinen Kunden zu schaffen. Dies nicht nur durch einzigartige Settings, sondern auch durch digitales Engagement.

Ursprünglich wurden die Events von HYTE über die Website www.hyte.net. angekündigt. Aber durch die wachsende Nutzung von Mobilgeräten erkannte HYTE den Bedarf, auch eine Mobilapplikation anzubieten, um mit dem Publikum in Verbindung zu bleiben und um Nachrichten zu bevorstehenden Treffen über einen Event-Kalender zu teilen. Diese Applikation sollte auch ein Prüfstein für das Konzept einer größeren Applikation werden.

Ziele

Die Mobil-Applikation für HYTE wurde als statische, schnelle und leichtgewichtige Applikation für die Betriebssystem iOS und Android geplant.

Ein kritischer Faktor für HYTE war, dass die Applikation rechtzeitig vor großen Events in Ibiza ausgeliefert wurde.

Lösung

K&C entwickelte eine schnelle und leichtgewichtige Applikation für HYTE, die über eine intuitive und nahtlose Benutzeroberfläche verfügt, was es HYTE ermöglicht, mit seinem Publikum in Verbindung zu bleiben und so die Kundenloyalität zu sichern.

Die Applikation erlaubt es den Nutzern, sich zu mit ihren Konten von Sozialen Medien zu registrieren, um ein privates Profil zu erstellen, und sich mit anderen Fans der HYTE-Events auszutauschen. Das Killer-Feature dieser Applikation ist eine Kamera-App mit eigenen Farbfiltern und Brandings von HYTE, was es ermöglicht, beeindruckende Bilder zu schießen und sie dann unter den HYTE-Besuchern oder in Sozialen Netzen zu teilen.

Der Hauptzweck dieser Applikationsentwicklung war, Informationen über bevorstehende Events zu teilen und die Buchung für Events möglich zu machen. Die Applikation zeigt die Besetzung von Events, Informationen über die Künstler und den Veranstaltungsort. Die Nutzer können nicht nur die Veranstaltungsorte auf einer Event-Karte sehen, sondern auch eine Wegbeschreibung dorthin erhalten.

Projektteam

Das Kernprojektteam von K&C bestand aus folgenden Rollen:
PM
Junior front-end developer
UX/UI designer

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