To ensure success does not become a curse, a business model for lucrative start-ups involves planning for growth from the outset.
The advantages of this are the following:
- First impressions count. If users leave because of poor performance, they never come back.
- Costs for infrastructure can be optimized.
- Convert more leads to deals, as websites are already programmed for growth potential.
Modern marketing approaches, such as the increasingly popular Inbound Marketing, are setting the trend by switching from simply spending money to channeling it smartly. There is no longer an attempt to gain customers with ineffective ads and advertising campaigns. Instead, unique content is created and credibly placed on social networks. The goal is clear: the user should find the originator, i.e. the company or the service provider, then value it for its competence and recommend as much as possible. Thus, it is much more important nowadays to make a good impression - in all respects.
Popularity in social networks can increase traffic particularly fast when a video, a photo, or a text goes viral. In case of such onrush, websites and servers must be prepared.
Here is a checklist one should consider when planning and developing their website:
1. Scalable product idea. Ask yourself the following questions:
- Does my software solution or my website add value for the customer - or just for me?
- How many customers could potentially be interested in the product? Test your ideas first with colleagues and peers before pitching it to important business partners or investors.
- Only then should you start a landing page that attracts potential prospects and collects leads.
2. Minimum Viable Product (MVP). Reduce your product or service idea to one or a few core features. In such a way you can reach the market very quickly and learn how to assess its strengths and weaknesses. This also enables you to be flexible and make the necessary adjustments based on feedback and change requests.
3. Agile Software Development. Nowadays there is often a need to adapt your product and project to specific customer feedback. To virtually meet these new dynamics, a technique called “Agile Software Development” is used. The idea is to work quickly and collaboratively with customers in order to make your website as effective as possible.
4. BDD (behaviour-driven development) / TDD (test-driven development). These are the two particularly efficient test methods of Agile Software Development, where quality management is closely linked to business analysis.
5. Microservice architecture. Providing user access counts to several thousand hits and more, server farms are more suitable than servers. Microservices are specifically designed to run on such farms. The advantage of these small applications compared to conventional software solutions is that they run independently from each other and are very slim, which makes them easier to customize and maintain.
6. Cloud services (e.g. Amazon or Microsoft Azure) help reduce the costs of a local infrastructure. In fact, this means that you can dispense with maintenance and administration of your local back-ups, server hardware, and network infrastructure entirely or in part.
The necessary resources are anchored in the cloud and can be easily extended if required. This has its price, but is particularly stable.
7. Current front-end technologies like React, Ember, or Angular provide sophisticated tools to minimize response time and effort. When choosing, make sure that the selected software solution is supported, by Google e.g., and will be further developed in the near future.
Outsource project parts. Count on competence by cooperating with experienced software companies. In this way, you can minimize risks and go online much faster, avoiding high start-up costs.
With these eight tips, you can adjust your web presence from the outset for future expansion with the utmost flexibility. In this way, a sudden and considerable increase of visitor numbers can be easily accommodated, and new modules can be quickly and easily expanded and integrated.