Multinational Events Platform
Introduction/The Client
KNect365 (Informa Connect) is the world’s largest events producer, with several thousand in more than 70 countries and online organised annually, welcoming millions of delegates.
Its leading events are complemented by year-round, multi-format content, networking opportunities, and capability-enhancing tools and programmes.
Project Overview
- Multi-national event and knowledge organisation
- United CMS platform for managing events
- Multi-tenant marketplace with individual branding
- E-commerce platform with marketing automation based on Big Data and AI
The Challenge
The client needed to unite all KNect365 events under a single marketplace.
The goal of the project was to create a single e-commerce platform for all KNect365 events and marketing.
K&C was responsible for a full cycle of development, starting from product definition through UI/UX design, architecture, development and DevOps.
Our Solution
The K&C team developed technical solutions to realise the client’s business proposition:
Integration of external services with the e-commerce platform. We then relocated the entire project to AWS and the authorisation service to Amazon Cognito. Simultaneously, we began to actively implement this authorisation in other projects to increase the number of users.
In addition, we managed to integrate with a significant amount of external portals within the KNect365 space. This gave us the opportunity to gather anonymised demographic and etymological data on users as well as trace their behaviour on the website.
The next stage of the project is to automate almost all marketing activities and personalise the whole website portfolio to show the most relevant content for users.
Step-by-step
Architecture
A multi-tenant whitelabel solution which supports any event provider within the Informa holding.
Marketing Automation
By integrating a significant amount of external portals we got specific demographic and etymological data for marketing automation.
Cloud
We relocated the entire project,including authorisation service Amazon Cognito, to AWS cloud.
Word of mouth
'We looked for a trustworthy development team, who could bring to life our bold ideas, for quite a while. When Informa and KNect365 first started to work with K&C, there was a lot to do. However, after a couple of months, the result was more than just good. The K&C team has met our expectations, considering their professional integrity, technical competence, drive, and readiness to achieve challenging tasks. And they did all of this on short notice. There is no hesitation from us in continuing our cooperation.'
Gareth WebberChief Technology Officer, KNECT365
The Result
A new cloud provider and the automated marketing approach helped the project benefit from full digitalisation. A significant increase in sales and new business opportunities has since been realized as a direct result.