Multinational Events Platform
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Multinational Events Platform
KNect365 (Informa Connect) is the world’s largest events producer, with several thousand in more than 70 countries and online organised annually, welcoming millions of delegates.
Its leading events are complemented by year-round, multi-format content, networking opportunities, and capability-enhancing tools and programmes.
The client needed to unite all KNect365 events under a single marketplace.
The goal of the project was to create a single e-commerce platform for all KNect365 events and marketing.
K&C was responsible for a full cycle of development, starting from product definition through UI/UX design, architecture, development and DevOps.
The K&C team developed technical solutions to realise the client’s business proposition:
Integration of external services with the e-commerce platform. We then relocated the entire project to AWS and the authorisation service to Amazon Cognito. Simultaneously, we began to actively implement this authorisation in other projects to increase the number of users.
In addition, we managed to integrate with a significant amount of external portals within the KNect365 space. This gave us the opportunity to gather anonymised demographic and etymological data on users as well as trace their behaviour on the website.
The next stage of the project is to automate almost all marketing activities and personalise the whole website portfolio to show the most relevant content for users.
A multi-tenant whitelabel solution which supports any event provider within the Informa holding.
By integrating a significant amount of external portals we got specific demographic and etymological data for marketing automation.
We relocated the entire project,including authorisation service Amazon Cognito, to AWS cloud.
A new cloud provider and the automated marketing approach helped the project benefit from full digitalisation. A significant increase in sales and new business opportunities has since been realized as a direct result.