Multinational Events Platform

A case study on an enterprise platform with marketing automation / Big Data / AI

Introduction/The Client

KNect365 (Informa Connect) is the world’s largest events producer, with several thousand in more than 70 countries and online organised annually, welcoming millions of delegates.

Its leading events are complemented by year-round, multi-format content, networking opportunities, and capability-enhancing tools and programmes.

Project Overview

The Challenge

The client needed to unite all KNect365 events under a single marketplace.

The goal of the project was to create a single e-commerce platform for all KNect365 events and marketing.

K&C was responsible for a full cycle of development, starting from product definition through UI/UX design, architecture, development and DevOps.

Our Solution

The K&C team developed technical solutions to realise the client’s business proposition:

Integration of external services with the e-commerce platform. We then relocated the entire project to AWS and the authorisation service to Amazon Cognito. Simultaneously, we began to actively implement this authorisation in other projects to increase the number of users.

In addition, we managed to integrate with a significant amount of external portals within the KNect365 space. This gave us the opportunity to gather anonymised demographic and etymological data on users as well as trace their behaviour on the website.

The next stage of the project is to automate almost all marketing activities and personalise the whole website portfolio to show the most relevant content for users.

Step-by-step

Architecture

A multi-tenant whitelabel solution which supports any event provider within the Informa holding.

Marketing Automation

By integrating a significant amount of external portals we got specific demographic and etymological data for marketing automation.

Cloud

We relocated the entire project,including authorisation service Amazon Cognito, to AWS cloud.

Word of mouth

The Result

A new cloud provider and the automated marketing approach helped the project benefit from full digitalisation. A significant increase in sales and new business opportunities has since been realized as a direct result.

Krusche & Company GmbH

Jakob-Klar-Str. 4

80796 Munich

Germany

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